New SEO contest for indonesian blogger which held by Pertamina. This contes were held by Pertamina to introduce their new motto Kerja Keras Adalah Energi Kita to the public. Although this is not purely SEO contest where contestant assesed not only by their SERP rank but also from the content of the blog itself. However,this contest is participated by many indonesian blogger and yet as tool to sharpen SEO skill for blogger and make friendship among blogger itself.
As new motto, Kerja Keras Adalah Energi Kita also a mark for new tranformation of Pertamina itself after for long time has left by their competitor. Pertamina as the only one state owned company in oil and gas should be move forward facing open competition inthis globalization age. Changing in management is a must and new target is set as a new world class oil company. Changing of management practice hopefully will be done through all line of its management in order to reach it’s target.
Eventhough the vision as new world class oil company is not an easy target however it is a must as pertamina has already long experience in oiland gas industry. Still facing with so many problem,including balancing it’s social and business function,but it’s also as trigger to be better and achieve it’s target.
As Pride of Indonesian, Pertamina should be able to reach their vision so that Pertamina will give contribution toward nation development. Finally,with their new motto Kerja Keras Adalah Energi Kita , Pertamina can apllied this motto as a new culture in it’s all level management and not only a retoric motto.